《商务英语应用文写作》是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊,介绍各类商务英语应用文的撰写方法,并配以实例和练习。全书共有九个单元,内容包括:绪论(商务写作的特点、基本写作技巧),业务信函(格式、结构、信封的写法),业务信函的策略,求职函和履历,个人业务信函,其他形式应用文,电报,电传和合同。《商务英语应用文写作》可作为大专院校商务英语应用文写作课教材,也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。
Chapter One Introduction
Section 1 Common Characteristics of Effective Business Writing
Section 2 Basic Writing Skills
Chapter Two Business Letters
Section 1 Business Letter Formats
Section 2 Structural Parts of Business Letters
Section 3 Addressing the Envelope
Chapter Three Strategies for Business Correspondence
Section 1 Direct Pattern Outline for Good or Neutral News Letters
Section 2 Indirect Pattern Outline for Bad News Letters
Section 3 Persuasive Letters
Chapter Four Types of Business Letters
Section 1 Letters of Requests, Inquiries and Replies
Section 2 Status Inquiries
Section 3 Order Letters and Acknowledgement Letters.
Section 4 Payment and Shipment
Section 5 Letters of Complaint, Claim and Adjustment
Chapter Five Application Letters and Resumes
Section 1 Cover Letters
Section 2 Resumes
Chapter Six Personal Letters in Business
Section 1 Letters of Appreciation
Section 2 Letters of Congratulations
Section 3 Letters of Introduction
Section 4 Letters of Invitation
Section 5 Letters of Acceptance
Section 6 Letters of Declination
Section 7 Letters of Sympathy
Section 8 Letters of Apology
Section 9 Letters of Recommendation
Chapter Seven Other Forms of Business Communication.
Section 1 Memorandums
Section 2 Social Invitations
Section 3 Notes
Section 4 Notices
Section 5 Agenda
Section 6 Minutes
Section 7 Reports and Proposals
Section 8 Job Description
Chapter Eight Telegram, Telex and Fax
Section 1 Telegram
Section 3 The Fax
Section 4 E-mail
Chapter Nine Oontraet