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当前位置:首页>其它图书>英语> 当代国际商务函电
当代国际商务函电
 

 图书介绍

  出版社: 天津大学出版社; 第1版 (2011年10月1日)
外文书名: Modern International Business Communication
平装: 273页
正文语种: 英语, 简体中文
开本: 16
ISBN: 9787561841822
条形码: 9787561841822
商品尺寸: 25.6 x 17.8 x 1.2 cm
商品重量: 399 g
ASIN: B005XJ7P6K
   
 

《当代国际商务函电》讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。《当代国际商务函电》适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

Lesson One The Principles of Effective Business Communication
1.Express ideas dearly
2.Keep the message concise
3.Adopt a reader-focused approach
4.Get the right tone and style
5.Have a good command of English
6.Have a good command of business knowledge
New Words and Phrases
Notes
Exercises

Lesson Two Selection of Media
1.Introduction
2.Communication media
3.Communication etiquette
4.Considerations in media selection
Abbreviation for Internet Communication Smile, for Internet Communication
New Words and Phrases
Notes
Exercises

Lesson Three The Parts and Formats of Business Correspondence (1)
1.Introduction
2.Structure of business letters
3.Format of business letters
4.Example letters
5.Format of envelopes
New Words and Phrases
Notes
Exercises

Lesson Four The Parts and Formats of Business Correspondence (2)
1.Interoffice memorandum
2.Fax
3.E-mail
4.Website
New Words and Phrases
Notes
Exercises

Lesson Five Resume
1.Introduction
2.Writing strategy
3.Communication for results
4.Formats and examples of a resume
5.Telephone conversation for interview announcement
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Six Application Letter
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Seven Establishing Business Relations
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Notes
Useful Expressions
Exercises

Lesson Eight Status Inquiry
1.Introduction
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
……
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
Lesson ThiFteen Packing and Shipping Mark
Lesson Fourteen Shipment
Lesson Fifteen Insurance
Lesson Sixteen Complaints and Claims
Lesson Seventeen Adjustment to Claims
Lesson Eighteen Sales Promotion
Lesson Nineteen Business Report
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference

   
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