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当代国际商务函电
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图书介绍 |
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出版社: 天津大学出版社; 第1版 (2011年10月1日) 外文书名: Modern International Business Communication 平装: 273页 正文语种: 英语, 简体中文 开本: 16 ISBN: 9787561841822 条形码: 9787561841822 商品尺寸: 25.6 x 17.8 x 1.2 cm 商品重量: 399 g ASIN: B005XJ7P6K |
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《当代国际商务函电》讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。《当代国际商务函电》适用于双语教学、英语教学以及有一定英语基础的专业人士自学。
Lesson One The Principles of Effective Business Communication 1.Express ideas dearly 2.Keep the message concise 3.Adopt a reader-focused approach 4.Get the right tone and style 5.Have a good command of English 6.Have a good command of business knowledge New Words and Phrases Notes Exercises
Lesson Two Selection of Media 1.Introduction 2.Communication media 3.Communication etiquette 4.Considerations in media selection Abbreviation for Internet Communication Smile, for Internet Communication New Words and Phrases Notes Exercises
Lesson Three The Parts and Formats of Business Correspondence (1) 1.Introduction 2.Structure of business letters 3.Format of business letters 4.Example letters 5.Format of envelopes New Words and Phrases Notes Exercises
Lesson Four The Parts and Formats of Business Correspondence (2) 1.Interoffice memorandum 2.Fax 3.E-mail 4.Website New Words and Phrases Notes Exercises
Lesson Five Resume 1.Introduction 2.Writing strategy 3.Communication for results 4.Formats and examples of a resume 5.Telephone conversation for interview announcement New Words and Phrases Notes Useful Expressions Exercises
Lesson Six Application Letter 1.Introduction 2.Writing strategy 3.Communication for results 4.Example letters 5.Telephone conversation New Words and Phrases Notes Useful Expressions Exercises
Lesson Seven Establishing Business Relations 1.Introduction 2.Writing strategy 3.Communication for results 4.Example letters 5.Telephone conversation New Words and Phrases Notes Useful Expressions Exercises
Lesson Eight Status Inquiry 1.Introduction 2.Writing strategy 3.Communication for results 4.Example letters 5.Telephone conversation …… Lesson Nine Product Inquiry and Reply Lesson Ten Offer, Counter-Offer and Order Lesson Eleven Payment Terms Lesson Twelve Payment by Letter of Credit Lesson ThiFteen Packing and Shipping Mark Lesson Fourteen Shipment Lesson Fifteen Insurance Lesson Sixteen Complaints and Claims Lesson Seventeen Adjustment to Claims Lesson Eighteen Sales Promotion Lesson Nineteen Business Report Lesson Twenty Business Contracts and Agreements Key to the Exercises Reference |
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