《旅游从业英语:行业综览与实践》有16个单元,内容分为四大模块:模块一介绍旅游的基本概念;模块二简述旅游的影响;模块三介绍旅游资源的定义、规划与开发以及营销;模块四为旅游业内主要细分行业的简介。《旅游从业英语:行业综览与实践》具有较强的专业性,既可作为旅游专业本科高年级学生的教材,也可作为旅游业管理者的参考书籍。
Module Ⅰ:What Is Tourism?
课前导读
Unit One:What Is Tourism?
Module Ⅱ:Impacts of Tourism
课前导读
Unit Tw0:The Economic Impacts of Tourism
Unit Three:The Environmental Impacts of Tourism
Unit Four:The Soci0—Cultural Impacts of Tourism
Module Ⅲ:Tourism Resources
课前导读
Unit Five:About Tourism Resources
Unit Six:Tourism Planning Approaches
Unit Seven:Tourism Planning Process
Unit Eight:Forms of Tourism Development
Unit Nine:Tourism Product
Unit Ten:Tourism Marketing(1)
Unit Eleven:Tourism Marketing(2)
Module Ⅳ:Tourism in Perspective
课前导读
Unit Twelve:Transport Sector
Unit Thirteen:The Lodging Industry
Unit Fourteen:The Food Services
Unit Fifteen:Organizations in the Tourism Distribution Process
Unit Sixteen:Attractions,Entertainment,Recreation and Others
附录各单元练习答案
后记