《商务谈判说英语范例大全》内容简介：25条规则揭示谈判心态及应对技巧，针对谈判的关键步骤、重要技巧、常见错误及防范、建立信任4个方面，总结出25条规则。讲解生动直观，情景会话展示规则的运用。100篇情景会话展示语言和技巧的运用全书共有情景会话100篇，关键句1000条，生词和短语3000条，为商务谈判提供了必要的语言储备。涵盖各类型谈判的步骤.要则及相应表达法，范例题材包括外贸谈判、合资谈判、房地产谈判、股市交易、技术转让谈判、薪资谈判等。MP3录音，全部对话由美籍专家录制，有助于读者纠正发音，增进听力，有效提高现场表达能力。

Part 1 Five Key Steps in Principled Negotiation 谈判的五个关键步骤
1 Separate the people from the problem 将人和事区分开来
2 Focus on the interests behind the positions 关注立场背后的利益
3 Invent options for mutual gain 创造双赢的选择
4 Use independent standards 使用独立的标准
5 Consider best alternative if negotiation doesn’t reach agreement 无望达成协议时考虑最佳备选方案

Part 2 Four Negotiation Skills to Master 谈判的四个重要技巧
6 Don’t negotiate against yourself 别为难自己
7 Offering a choice 给对方提供选择
8 Never prove the other person wrong 不要试图证明别人的错误
9 Don’t give a concession away without receiving one in return没有回馈就不要做出让步
10 Establishing limits before you start your negotiation谈判开始前设好限制条件

Part 3 Most Common Mistakes in Negotiation — How to Avoid Them谈判中的常见错误及防范策略
11 Beginning your negotiation too soon 过早开始谈判
12 Not negotiating with the right person 没有找对谈判对象
13 Not being flexible on a position — locking on 固执己见,不会变通
14 Feeling helpless or powerless 感到无助或无能为力
15 Worrying about losing control of the negotiation 担心丧失主动权
16 Forgetting your goals or losing track of getting to them 遗忘目标或偏离方向
17 Too much worrying about the other party’s feelings or goals 过多考虑对方的感受和目的
18 Mind going blank — brain freeze 大脑一片空白
19 Falling for physical manipulations 受物质因素干扰
20 Losing sight of closing the deal 忽略了收尾

Part 4 Building Relationships of Trust 建立信任关系
21 Meeting and Receiving 会面和迎接
22 Introductions 相互介绍
23 Attending conventions参加会议
24 Small talk — breaking the ice 通过聊天打破陌生
25 Finding out more — how to let the other party know you’re interested 了解更深让对方知道你感兴趣

Part 5 Trade Negotiation 贸易谈判
26 Starting inquiry negotiation 开始询盘
27 Agreement on price 价格协议
28 Discussing transportation issues and shipping options 讨论运输和货运
29 Discussing payment options 讨论支付选择
30 Checking on shipment status 核实货运状态

Part 6 Sealing the Deal 成交
31 Making concessions 作出让步
32 Discussing the bottom line 讨论底线
33 Accepting and confirming the terms 确认并接受条件
34 Closing the deal 成交
35 Quality control issues 质量监控事宜

Part 7 Joint Venture 合资
36 Finding a partner 寻找合伙人
37 Showing interest 表示有兴趣
38 Discussing terms 谈条件
39 Establishing a foreign office 设立驻外办事处

Part 8 Real Estate 房地产
40 Getting started 初步洽谈
41 Property evaluation and selection 房产评估和筛选
42 Making an offer 出价
43 Closing the deal 成交

Part 9 Stock Market 股市
44 Buying / selling stocks 买卖股票
45 Short selling卖空
46 International markets 国际市场

Part 10 Other Negotiation Topics 其他谈判
47 Technology transfer 技术转让谈判
48 Copyright and patents 版权和专利谈判
49 Employment negotiation 雇用谈判
50 Negotiating salary and benefits 工资和福利谈判