《商务英语基础教程》的编写本着“以应用为目的、以实用为主、以够用为度”的思想，以服务为宗旨，以就业为导向，将英语语言能力的培养和商务知识学习紧密联系在一起。内容涉及商务礼仪、商务关系的建立、公司和产品的介绍、价格谈判、处理投诉等方面。每个单元设置了学习目标、热身活动、口语训练、阅读活动、经典句型、文化常识等栏目，并设置了配套的练习活动，图文并茂，实用性强。《商务英语基础教程》适合作为中等职业学校连锁经营与管理、市场营销等专业英语课程的教材，也可作为企业相关岗位岗前培训教材或参考书。

前言
Compulsory Part
Unit One Business Etiquette 1
Learning Objectives 1
Warming-up 1
Speaking 2
Reading 4
Classical Sentences 7
Cultural Background 8
Unit Two Establishment and Development of Business Relations 9
Learning Objectives 9
Warming-up 9
Speaking 9
Reading 13
Classical Sentences 16
Cultural Background 17
Unit Three Companies / Factories and Products 19
Learning Objectives 19
Warming-up 19
Speaking 20
Reading 23
Classical Sentences 26
Cultural Background 27
Unit Four Price Negotiation 28
Learning Objectives 28
Warming-up 28
Speaking 28
Reading 32
Classical Sentences 34
Cultural Background 36
Unit Five Complaints / Claims and Settlement 37
Learning Objectives 37
Warming-up 37
Speaking 38
Reading 42
Classical Sentences 44
Cultural Background 45

Optional Part
Unit Six At the Store 46
Learning Objectives 46
Warming-up 46
Speaking 47
Reading 50
Classical Sentences 54
Cultural Background 55
Unit Seven At the Supermarket 57
Learning Objectives 57
Warming-up 57
Speaking 58
Reading 62
Classical Sentences 65
Cultural Background 66
Unit Eight At the Trade Fair 67
Learning Objectives 67
Warming-up 67
Speaking 68
Reading 72
Classical Sentences 74
Cultural Background 75
Unit Nine The Creation of Marketing 77
Learning Objectives 77
Warming-up 77
Speaking 78
Reading 81
Classical Sentences 84
Cultural Background 85
Unit Ten E-Payment in E-Commerce 86
Learning Objectives 86
Warming-up 86
Speaking 87
Reading 91
Classical Sentences 93
Cultural Background 93
Unit Eleven Logistics Operation 95
Learning Objectives 95
Warming-up 95
Speaking 96
Reading 100
Classical Sentences 102
Cultural Background 104
附录 105
附录A 练习答案及参考译文 105
附录B 贸易术语中英文对照表 132
参考文献 133